Social selling is growing in popularity, but not just in the B2C sector. B2B companies are using social media to promote their expertise and products. And why shouldn’t they when you have 75% of B2B buyers using social channels to guide their purchasing decisions? This method for lead generation is beneficial for sales teams looking to nurture prospective customers and stand out from the crowd. But, before we jump into how you can have a successful social selling strategy, let’s break down what social selling is....

The iPhone lineup for 2018 is looking to be composed of three new models, a 6.1-inch LCD iPhone, a successor to the existing 5.8-inch iPhone X and a new high-end 6.5-inch OLED ‘iPhone X Plus’. Digitimes today reports that the new 5.8-inch iPhone will be significantly cheaper to manufacture, which could imply a drop from the $999 price point Apple established with iPhone X. The report says that the new 5....

Mobile games have always been a way to kill boredom and find quick enjoyment during a hectic workday. It is safe to say that the type of mobile games that have coursed over the past decade have seen drastic changes in the game mechanics as well as an astonishing improvement in graphics. The Google Play Store is home to millions of games, tens and hundreds of which get released every single month....

It’s October, and that means for many it’s not only time to celebrate Halloween, but also time to dive into some horror movies. Thankfully, the horror genre is filled to the brim with something for everyone, though that hasn’t stopped the never-ending cycle of remakes that has captured modern Hollywood. However, there have been some really great horror remakes that have elevated the original films or taken them in new directions to make them equally or sometimes more enjoyable to horror fans....

If you’re just getting started, this post applies to you, too. Maybe even more so, because you have the chance to do things the right way, from the beginning. You’ll probably even be able to grow your accounts faster by being organised so early on. Really, it doesn’t matter where you are in your social media marketing efforts—if you’re on social media, then you need to manage it properly. That’s not just a matter of posting and engaging, but also understanding how good (or not) you are at doing all that....

什么是网红营销？ 网红营销混合了新旧两种营销工具，采用名人代言的理念，并将其放到当今以内容驱动的营销活动中。网红营销的主要区别在于，活动的结果是品牌商和网红之间的合作。 网红营销策略和案例研究： 一个很好的例子就是Youtube名人PewDiePie。他与制片人合作拍摄了一部以法国巴黎的地下墓穴为背景的恐怖电影，并制作了一系列视频，讲述了他在地下墓穴中经历的种种挑战。对于PewDiePie的2700万订阅者来说，这是一套完美的内容，而作为电影的预告片，它的浏览量几乎翻了一番。人人皆赢。 这是一个很简单的例子。人们很容易想象一位名人与一家公司合作推销一种产品——即使推销是一系列10分钟的视频，而不是一段30秒的电视广告。但如果它没有更广泛的应用，人们就不会谈论网红营销——你也不会读到它。关键在于“网红”这个词。 与名人不同，网红可以无处不在。他们可以是任何人。使他们具有影响力的是他们在网络和社交媒体上的大量粉丝。网红可以是Instagram上受欢迎的时尚摄影师，或者是在twitter上发推文的博主，或者是LinkedIn上受人尊敬的营销主管。在任何行业，都有一些有影响力的人——你得找到他们。他们很容易被成千上万（如果不是数百万）的粉丝认可，这就是你追求的目标受众。 [ebook title=“How To Measure Influencer Marketing ROI” text=“The Complete Brand Marketer’s Guide” button=“Download the eBook” img=“https://influencermarketinghub.com/wp-content/uploads/2016/11/img_bg_1.jpg”] 什么对网红营销来说是有用的 认真考虑你的网红营销方法 要有组织、有策略、有计划、有预算，并花时间进行研究 要有耐心和人情味——是人对人说话，而不是公司对公司说话 制定计划表 网红是否更喜欢每月/季/半年一次收到电话或时事通讯？ 整合公关计划表、产品发布计划表等。 代表重要高管发送电子邮件。为高管制定差旅计划，安排面对面的会议 网红营销与什么无关 需要指出的是，网红营销不仅仅是找到一个有受众的人，给他们金钱或露露面让他们替你说好话就算完。病毒名人的作用正在于此。网红是花时间建立自己的品牌并培养受众的人； 他们自然会保护自己的声誉以及信任他们的人。他们有足够的耐心和专注力在社交媒体上取得成功，踏踏实实地积累粉丝——像这样的人对快速回报不感兴趣。 网红营销也无关乎快速烧钱。这跟社交媒体和内容营销一样，是一种慢而稳的方法，其中你的广告活动并不是直接销售你的产品。而是在你所在的行业中展示你的权威、信誉和思想领导地位。这就是要成为你所提供产品的代名词，就好比人们说要施乐一份文件代替了说复印一份文件（译者注：施乐，即Xerox，某复印机品牌，这里用作动词）。 社交媒体营销是一个缓慢的游戏，它需要时间来吸引那些忠诚而投入的粉丝。人们很容易认为，与一位网红联手将是赢得其粉丝芳心的捷径——但事情并没有那么简单。要与网红联手，你必须赢得他们的信任和尊重。用什么方法呢？ 什么对网红营销来说是无用的 概括你寻找和利用不同网红的方法。一种方法并不适合所有的网红：针对具体的网红要调整你的方法 简单地看一下网红的受欢迎程度。影响力并不仅仅意味着受欢迎程度，还请记住你的目标是引起客户的具体行动 一条简单的原则：网红营销是就网红进行的营销 通过传统的社交媒体营销，品牌商可以在其选择的任何平台上建立自己的身份，随着时间的推移和用户群的增加，他们可以看清谁是他们的品牌拥护者。也就是说，谁是喜欢和共享内容或在帖子中提及品牌本身的客户。像这样的用户通常会通过个人关注和作为所有品牌拥护者的高度细分群体的一部分而得到进一步培养。向这一群体推销的努力还包括让他们继续传播口碑的方法。 网红营销告诉我们，我们最好把时间花在直接向有影响力的人进行营销上面，因为我们已经知道他们的好恶与我们的一致 这种方法有一个问题：一些用户没有足够的粉丝来产生很大的影响。事实上，大多数用户都不会产生多少影响。多数用户都有一个由几百个朋友和同事组成的小圈子，它们代表着各种各样的品味和偏好。与此同时，品牌商努力策划和创建内容，他们希望这些内容能够以某种有意义的方式与他们的粉丝产生共鸣，同时保持日常互动。可以预见地，这种漫无目标的社交营销方法产生了不稳定的结果。网红营销不是盲目地试图吸引“点赞”和“粉丝”，也不是抛出各种各样的内容来看看到底哪种内容吸引眼球，而是告诉我们，我们最好把时间花在直接向有影响力的人进行营销上面，因为我们已经知道他们的好恶与我们的一致。这意味着要通过各社交账号与这些人互动——不仅仅是关注和点赞，而是评论和展示学识与个性。这也可以意味着策划或创建精心挑选的内容，以吸引网红的注意。虽然网红的受众才是最终目标，但品牌商的目标市场包括网红本身。 通过奠定基础，可以实现两件事。 首先，只需在网红的社交页面上以积极和建设性的方式进行互动，你就可以尽早接触他们的粉丝。你并不是在向他们推销什么，而是在展示你作为社区一员的形象，可以说，这绝对会增加你的可信度。 第二件事是，最终，当你提出某种网红营销合作时，他们会知道你是谁。网红本身并非名人，但他们的网上生活可能很像名人的真实世界：会有很多他们不认识的人干扰进来，希望和他们分享一些时光，要么是赞扬他们，要么是想让他们帮自己推销产品。你需要能够通过电子邮件和推特从其诸多粉丝中脱颖而出。这样，当你最终接触到他们的时候，他们会知道你在做什么，他们会知道你是否适合其受众。如果你把功课做好了，那就大可放心吧。 网红营销活动：案例研究 之前的PewDiePie示例可能让您对网红营销活动有了一些概念，但是很难看到这种策略如何在商业领域中吸引力较小的领域发挥作用。考虑到这一标准，让我们看一下这个例子——旨在提高Content Marketing World会议出席率和知名度的活动。更传统的方法可能只关注SEO和谷歌广告，以及Twitter和LinkedIn上的一些推广内容。也许会写一篇博文，一些可以分享的有见地的东西，以此来进行宣传。 相反，Content Marketing Institute 与Top Rank Marketing合作，开发了一项网红营销活动来帮助宣传。公平地讲，Content Marketing Institute已经建立起了一张庞大的网红合作网络；确定潜在的合作者就像看看都有谁会在他们所推广的会议上发言一样简单。这正是他们所做的，要求演讲者就内容营销提出一些想法或建议。该反馈与其他教材一起被编译成了四本单独的电子书，每一本电子书都有一个与CMI会议节目相关的独特主题。每本电子书都可以在Slideshare上阅读，也可以下载为PDF格式，其中包含CMI、Top Rank和网红自己在社交媒体上发布的链接。整个计划由专门从事内容策划和管理平台的软件开发商Curata承保。围绕一项广告活动会有很多参与者，但要看看每个人都能从中得到什么： 目标受众，即那些被招募来参加会议的人，他们获得了与他们个人相关的免费、有趣和有价值的信息。 超过23万人在Slideshare上阅读了电子书，另有4000人下载了PDF。 参与的网红利用该平台来推动其会议出席率。分享其参与的电子书给了自己更多的机会，让人们意识到他们在说，所有这些都提升了他们在各自领域作为可靠和受人尊敬的人的形象。 CMI得到了他们想要的出席率，并通过以自己为中心成功举办另一场大型会议而获得了他们想要的地位。 赞助方Curata则得到了超过1000条新的市场线索。 在这些活动中没有使用任何广告技巧，没有虚伪的名人对着你知道他们从未使用过的产品谄笑。不妨这样想：CMI会议活动是一种直来直去的内容营销行为，委托人为撰写内容营销书籍的作者，目标是其他的活动营销人员。这些人都知道“做生意的诀窍”，但这次活动成功了。这是因为在这种情况下，诀窍就是没有诀窍。 最好的社交营销之所以行之有效，是因为它只不过是一种自然的社交互动。 最好的内容营销之所以行之有效，是因为信息真正有用。 最好的网红营销之所以行之有效，是因为它既依赖于社交工具，也依赖于内容营销工具，其在受众心目中已经树立起了信誉和真正的权威。

Programmers spend most of their days on a computer designing, writing, and testing code. This makes the keyboard one of the most important tools in their kit. A coder cannot just pick any keyboard and hope it does the job. They need one that will make their job simpler. A keyboard that they can type on the whole day without straining and also reprogram it to access the most frequented applications on their computers easily....

If you have an iPhone 8 or later, you’ve probably already updated to iOS 16. The latest operating system introduces cool new features, such as the ability to customize your lock screen and unsend or edit texts. We put together five standout features from iOS 16 for you to check out. 1. Customizable Lock Screen The Lock Screen features a new depth perception tool where the clock appears to be behind objects in the wallpaper....

There is a myriad of reasons why any given TV show can find itself in the crosshairs of cancelation, it might be after 1 season or it might be midway through its fourth. None of these reasons ever seem to soften the blow for dedicated fans, however, a lucky few might find that their beloved lost series has found new life in the form of a graphic novel. More often than not these properties stick the landing while transitioning mediums due to the passion of comic book creators for the source material, the pure tenacity of fans to see their darling show succeed, and quite honestly a perfect storm when it comes to production and acquiring rights....

It seems like everyone has an opinion about the all-metal redesigned body. It doesn’t look that bad, really. Some think it’s gorgeous. Others think it’s not that great. Right now though, we’re going to talk about the really cool stuff in OnePlus 2 (and some not-so-cool stuff). 1. Fingerprint Sensor It’s only since Galaxy S6 that I started to believe in fingerprint sensors on Android phones. And OnePlus claims their sensor is better/faster than the iPhone....

Fa la la la la, la la la la! Are you ready for the jolliest time of the year? The end-of-year holiday season is right around the corner, and with retail sales set to bring in a whopping $1.262 trillion in 2022, there’s no better time to rake in those sweet, sweet dollar bills. Even if you have been less than consistent with your social media posts, it’s never too late to dust off your content calendar, get into the festive spirit and follow these tips to create your best holiday campaign yet....

But, it can take a lot of work to successfully manage multiple social media channels for your business. Each social platform comes with its own best practice requirements, meaning you need to adjust your content to drive strong performance across multiple channels. How do you keep up with TikTok’s young audience and create content that resonates on Facebook? The trick to planning and managing content for multiple social media channels is to understand how each platform works, harness the power of repurposing content and track your analytics to see what content is and isn’t resonating with each audience....

Neil Marshall’s new reboot of the Hellboy franchise has been met with overwhelmingly negative reviews and disappointing box office reception. Some commentators have noted that the movie added nothing to the character or his world that wasn’t already covered in Guillermo del Toro and Ron Perlman’s Hellboy movies, apart from a forced R rating achieved with flat CGI gore. Hollywood studios will reboot any and all franchises they have the rights to these days, but they rarely stop to ask if we really need a reboot or not....

1. What is DBMS? A Database Management System (DBMS) is a program that controls creation, maintenance and use of a database. DBMS can be termed as File Manager that manages data in a database rather than saving it in file systems. 👉 Free PDF Download: SQL Interview Questions & Answers » 2. What is RDBMS? RDBMS stands for Relational Database Management System. RDBMS store the data into the collection of tables, which is related by common fields between the columns of the table....

If you are looking for the top AVAX wallets and want to know where to buy avalanche crypto, this list will give you a rundown of some of the most popular Avalanche wallets with their best features and website links. Best AVAX (Avalanche) Wallets 1) Ledger Nano X – Best Cold Avax Wallet Ledger Nano X is a non-custodial Avax wallet supporting over 100 crypto applications and coins. It provides a perfect balance of accessibility and security....

[vimeo 92684154 w=700 h=394] 4Snaps, the creative new word game we first wrote about when it debuted last year, has gotten a big overhaul today with the launch of its 2.0 update. The new version brings a new design with a gesture-focused interface that bounces around playfully using the new UI physics found in iOS 7. Other interface tweaks include the ability to rearrange your snaps before sending them, delete finished games from the main screen, and preview exactly what your opponent will see when you hit the ‘send’ button....

Horror movies are kind of a niche genre of filmmaking. They’re a persistent part of the film landscape, but they’re typically made to serve a very particular audience and their trendiness seems to wax and wane regularly. However, the decade of the 2000’s was kind of a high point for horror movies (or at least a high point in terms of how many horror movies were produced and succeeded at the box office)....

The British writer Neil Gaiman is one of the most talented fantasy and science fiction authors of this generation. His work has been critically praised worldwide and he has a number of successful novels, comics, and screenplays. Many of Gaiman’s works have been adapted to the big or small screen, although there are plenty of stories that are on the verge of becoming cinematic classics. Here are 5 adapted Neil Gaiman stories that are great and 5 we would love to see produced for film or TV....

Employees can make exceptional advocates because they: Often know more about a company’s products than anybody else Can genuinely recommend these products to their social media followers Will usually represent the best interests of the company (assuming that there is a good company culture in place) Can create positive exposure for their employer Consumers have always valued endorsements and recommendations. This is why marketers include testimonials in their copywriting. They even did this in the pre-internet age, with happy recommendations attached to most mail order and long-form copy....

While himbo is a term that wasn’t really heard or used much until the very recent past, it’s become a term of endearment for many beloved male fictional characters. A himbo is a man who generally is very muscular and conventionally attractive but who is also not super smart and a bit naive. Another important component of the himbo is that he has to respect women and not be a jerk....