4 Experts On Social Customer Care Metrics That Fuel Goals
According to the Sprout Social Index™, Edition XVII: Accelerate, 76% of consumers will reach out to the brands they follow on social for customer service, making social customer care a priority for any business. When a brand delivers high-quality social service, 47% of consumers say they are best in class. But what constitutes “good” customer service? And how do you measure customer service quality? We talked to four experts in social customer care and strategy about their customer service goals, best practices and how they measure success....