4 Enterprise Reporting Tips For Social Media Marketers
More than half of executives predict that social media will become the most important source of data to inform company business decisions over the next three years. This recent surge in leadership buy-in presents a huge opportunity for enterprise social teams. It also creates more work. After all, more data means more time spent reporting. Managing reporting requests from stakeholders operating within different brands, business units and regional divisions is tricky, but possible with the right foundation....